Small Business Marketing Plan

When you're creating a small business marketing plan there are several important aspects to consider because small business marketing is much different from marketing a large business for one main reason, you probably don't have as many resources as a large business.

The first consideration to make when you're developing your small business marketing plan is your market. Is there a genuine need in the market for your service or product? If there is not, you're going to be fighting an uphill battle. As a marketing guru once said, the ideal situation is to find a market that is starving for something and then give them what they are starving for. Unfortunately, most small businesses make the common mistake of just trying to guess what people want, but when you're formulating a small business marketing plan, it is best to do a little research and find out if people want what you are offering.

A few simple ways to research are to use google's keyword tool and find out how many people are actually searching for your product online. You can also search resources like Yahoo Answers and see if people are looking for the solution you offer. Another good way to check is to see if there are competitors in the market. If there are, chances are good that people want your product or service.

Another consideration to make when you are developing a small business marketing plan is your USP (unique selling proposition). A unique selling proposition is a single sentence that sums up what makes your product or service the obvious choice. Why would people choose you over your competition. While price can be an important consideration to make while developing your small business marketing plan, it should not be your USP because making price the differentiator will only cause you to be a commodity. Your USP might have to do with your experience, your processes, the quality of your materials or something else, but you should have a clearly defined difference that makes you obvious choice.

In addition to the above, I would also state that you should consider a call to action for your small business marketing plan. Your call to action is incredibly important. It should be specific, easy to do and you have to provide a good reason to your audience as to why they should partake in your call to action.