www.andersonmarketingspecialists.com
Wednesday, August 17, 2011
Anderson Marketing Specialists have relocated back to Denver Colorado
As of July 2011, Anderson Marketing Specialists have effectively moved their operations from Hillsboro OR to Denver CO. This move has taken place so that the founders of the business could reconnect with family. Business will resume as usual & in fact we are offering several move specials to kick start our operations in the Denver market!
If you'd like to learn more about our specials, feel free to contact Virgil directly at (503) 388-1095.
www.andersonmarketingspecialists.com
www.andersonmarketingspecialists.com
Sunday, November 21, 2010
What is a backlink and why should I care?
Building back-links to your website is one of the most important steps you can take to make your website visible to the search engines. However, when I speak with clientelle and I talk about building back-links, the most common response is a blank stare!
So what exactly is a back-link and why is it important?
A back-link is one website linking to another. That's it. Pretty simple!
Why is this important?
This is one of the MOST important steps to your website building endeavors because the search engines count how many other people are linking to your site. The search engines are very sophisticated, however they are still not as sophisticated as human beings. The search engines consider a back-link to be a recommendation for the content on a page and the philosophy of the search engines is that what other people say about a website is more trustworthy then what is placed on the site itself.
How do I build backlinks?
As with just about everything in SEO, it all begins with keywords. The first thing you need to do is spend some time to research the keyword that you want to your site to show up with. Then, you want to use that keyword as the "Anchor Text" for your link.
Here is an example:
Beaverton Carpet Cleaning
This is one of my current clients. The anchor text in this ad is the actual keyword we are targeting for. We are targeting for Carpet cleaning in beaverton oregon.
The search engines now look at these backlinks as really relevent. many people make the mistake of using the words CLICK HERE as the actual anchor text, but the search engines consider the actual keyword like Beaverton Carpet Cleaners as much more relevant.
So how do I get backlinks like this?
There are several strategies that you can implement to put this strategy to work for you. One thing you can do is start a business blog. When you start a business blog you can write about your industry. In this example, our client is going to start a blog about cleaning carpets, and Beaverton Carpet Cleaning is going to be used thoughout the articles.
Another strategy is to use article directories. You can write business articles about your industry and you can place your back-links within the content of your articles. Once again, you could teach how to get stains out and write Beaverton Carpet Cleaners in the article.
Do this consistently over a period of months and as the search engines find your links, they are going to give more and more credit to your primary page.Tweet
So what exactly is a back-link and why is it important?
A back-link is one website linking to another. That's it. Pretty simple!
Why is this important?
This is one of the MOST important steps to your website building endeavors because the search engines count how many other people are linking to your site. The search engines are very sophisticated, however they are still not as sophisticated as human beings. The search engines consider a back-link to be a recommendation for the content on a page and the philosophy of the search engines is that what other people say about a website is more trustworthy then what is placed on the site itself.
How do I build backlinks?
As with just about everything in SEO, it all begins with keywords. The first thing you need to do is spend some time to research the keyword that you want to your site to show up with. Then, you want to use that keyword as the "Anchor Text" for your link.
Here is an example:
Beaverton Carpet Cleaning
This is one of my current clients. The anchor text in this ad is the actual keyword we are targeting for. We are targeting for Carpet cleaning in beaverton oregon.
The search engines now look at these backlinks as really relevent. many people make the mistake of using the words CLICK HERE as the actual anchor text, but the search engines consider the actual keyword like Beaverton Carpet Cleaners as much more relevant.
So how do I get backlinks like this?
There are several strategies that you can implement to put this strategy to work for you. One thing you can do is start a business blog. When you start a business blog you can write about your industry. In this example, our client is going to start a blog about cleaning carpets, and Beaverton Carpet Cleaning is going to be used thoughout the articles.
Another strategy is to use article directories. You can write business articles about your industry and you can place your back-links within the content of your articles. Once again, you could teach how to get stains out and write Beaverton Carpet Cleaners in the article.
Do this consistently over a period of months and as the search engines find your links, they are going to give more and more credit to your primary page.Tweet
Sunday, November 7, 2010
What a razor blade can teach you about marketing your business
I found an ad that I think is SPECTACULAR and is something that I think teaches a lot about how to effectively market a small business' products/services.
Here is part of the ad I found.
The obvious thing to do for most small business owners would be to present the "Features" of your product:
The headline they chose was this:
Here is part of the ad I found.
This is an ad that was run by Proctor and Gamble to sell razor blades and other shaving accessories.The obvious thing to do for most small business owners would be to present the "Features" of your product:
- Our razor has 5 blades instead of 3
- Our razor has a silver handle
- Our razor has a silver stand
The headline they chose was this:
I will teach those less smooth then myself the path to smoothness
They are focusing on the end result. Smoothness. That's what razors do. Make your face smooth. However, there is also an hidden message there...communicated as a double entendre.
The word Smoothness has several meanings in this context:
- A person could have a smooth face from the result of a good shave
- A man can be smooth in his interactions with women
Ultimately, one of the core desires of a man who wants a good shave is the opportunity to impress the ladies and have opportunities for sex & romance.
Your product or service doesn't necessarily have to appeal to the sex drive of your customers, but there are two lessons to be learned here that will help you to be more successful in your marketing efforts:
- Focus on the BENEFITS your product or service offer and you'll make more sales
- Your Benefit can be more then just the obvious...by changing your message in subtle ways, you can make your message much more important to your customers!
I hope you learned a lot and I would love for you to share other interesting examples in the comments section of this blog!
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